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A natural tan without the sun

It’ll soon be t-shirt weather, causing many people to wish that they weren’t quite so pale. A mildly tanned skin looks fresh, attractive and healthy. The French fashion designer and entrepreneuse Coco Chanel set the standard here. In 1923, after a trip to the French Riviera, she was seen getting off the yacht of the Duke of Westminster with a clear tan, causing an uproar. Until that time, tanned skin was something that only rural folk should have been seen with. But Coco Chanel declared this new summer tint to be symbolic of a relaxed lifestyle, and with remarkable success – even today, a summer tan and a brown hue are indicative of appeal and relaxation.

We love having a little colour to our skin after a holiday in the sun. The current trend in particular is a gentle golden hue with a naturally fresh look. To cheat their way to a slight summer tan throughout the year, some people resort to fake tans. These are chemical substances that only add a brown hue to the uppermost layer of the skin – the cells that have already died off. With the invention and launch of the sunbed in 1978, there was also a convenient method of tanning that was not bound to the weather conditions in these rainy parts. But these remain a risky proposition for the skin to this day. In tanning salons, the skin not only ages more quickly, but can also undergo adverse changes.

Thankfully, there are mild solutions that take effect from within, avoiding damage to the skin while conjuring up a lasting, genuine tan without the need for a single ray of sunshine. Highly effective carotenoids from natural sources provide a natural tan all year round without needing to fear skin cancer or skin ageing. Carotenoids are a group of natural colourants.

Perhaps the most well-known of the carotenoids is beta-Carotene from carrots. Carotenoids first form vitamin A when consumed or taken. If we consume a large quantity of carotenoids, the body keeps a reserve of them, including under the skin. Once the body has formed enough vitamin A after a few days, the surplus carotenoids are stored in the skin, with the wonderful side effect that the skin gains a healthy colour! So the whole process is not just superficial as it is with a fake tan – it takes place in the deeper cells. The storage of carotenoids even has another effect – like melanin, this pigment offers a certain degree of protection from the sun. A human being can remain up to two or three times as long in the sun without getting sunburn.

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